How we make money.

The short version

• We are a for-profit website. Founders Verify exists to make money, like any business.
• We earn affiliate commissions. Many links on this site are affiliate links. If you click one and buy something, the seller may pay us a commission.
• It costs you nothing extra. You pay the same price whether you use our link or not.
• It never changes a score. Brands can’t pay for a review, a rating or placement.

How affiliate links work here

When we link to something you can buy, we usually use an affiliate link. On this site those links go through an address that starts with foundersverify.com/go/ and then on to the seller. Buttons like “See it at Eight Sleep” or “See price” are affiliate links, and we label them as affiliate links next to the button.

When you click one, the seller or their affiliate network can tell you came from us, usually with a cookie on their site. If you buy within the window they set, they pay us a share of the sale. We don’t see your payment details or what else you buy.

We earn commissions through affiliate programs run by individual brands and by affiliate networks. Which programs we’re part of will change over time.

Other ways we might make money

Affiliate commissions are our main income today. In the future we may also run sponsorships or ads. If we do, anything a brand paid for will be clearly labeled “Sponsored” at the top, and it will never be presented as one of our reviews.

What we don’t do

• We don’t take payment for reviews or scores.
• We don’t let brands read or approve reviews before they’re published.
• We don’t only review things that pay a commission. If something is worth buying and has no affiliate program, we’ll still review it and link to it.

Questions

If anything about how we make money is unclear, email hello@foundersverify.com. See also our terms of service and privacy policy.